It’s no secret people are becoming increasingly annoyed by digital advertising, with the more sophisticated of the bunch even resorting to ad blockers. Apple’s Safari browser is about to launch a new update that makes ad blocking even more central to their offering. Safari in macOS Big Sur offers what Apple calls a Privacy Report, which shows you what trackers the browser has blocked for users.
As this trend in privacy continues, sponsored content embedded within experiences that consumers seek out is an ever expanding tactic for startups to leverage. Influencers can provide this sponsored content in a manner that consumers not only don’t mind, but actually appreciate and value.
So how do you know which type of influencers are right for your company?
Only 3% of people say they would consider buying a product if it were endorsed by a celebrity, but 30% of people say they are more likely to purchase a product based on a recommendation from a non-celebrity blogger, according to stats the infographic cites.
However, if you're looking for brand awareness, a macro-influencer can reach a lot more people in a much more efficient way.
An infographic by corporate video production company One Productions explores both the differences between macro- and micro-influencers and the benefits of influencer marketing and what you can expect to pay to work with influencers.
For those marketers who have made the leap - the vast majority (94%!) find it effective. It’s also cost effective: Influencer marketing can generate up to 11 times the ROI of traditional advertising, according to the infographic below.
Check the full graphic below for more insights.
HIRE US TO HELP YOU WITH YOUR MARKETING STRATEGY
We deliver the right strategic advice paired with expert execution to become a catalyst for growth for your company.